What Is Bum Marketing

Sunday, May 11, 2008

 

Different Strokes For Different Folks - Online Business Marketing Strategies

There are several forms of internet marketing which can also be referred to as emarketing or online marketing, to help generate traffic to a website rather it is for a online home business or any major corporation. Such marketing strategies consist of:

l Pay Per Click

l Search Engine Marketing

l Email Marketing

l Affiliate Marketing

Each of these creative method of marketing has its on benefits and down falls. However, in general cases most can bring great success to an online business.

First let's understand what internet marketing truly means- Internet marketing is when one utilize one or all of the tools via to grow and promote their company. These tools are a form of advertisment utilizing the world wide web.

Pay Per Click

The top two major pay per click companies are Yahoo Overture and Google Adwords. Unsuprisingly, Google and Yahoo produce the top levels of pay per click. You can combine the revenue of all other pay per click companies and it still would not compromise Yahoo and Google. This is because they both work with most search engines which gives them better placement. Nevertheless, there are several smaller and maybe less expensive companies that can still get the job done. The only down fall with smaller and less reputable companies is that guaranteed higher rankings within search engines is pretty much not guaranteed. Though, smaller companies are a great starting point for someone with less money to spend on marketing campaigns.

The are a few downfalls with pay per click and the biggest is that not all consumers click on these banner ads. Some may even fine them annoying.

Search Engine Marketing

Search Engine Marketing may be one of the most popular forms of internet marketing. Search Engine Optimization is a sure fire way to get your website noticed in search engines and if your website is search engine ready and friendly there should be know problem reaching the top of every search engine. However, SEM is not to be taken lightly. This is a job for the pro's. For one: it can be an expensive part of your marketing campaign and if the techniques are not implemented correctly not only will your website not be recognized by search engines; but, all your invested money is now down the drain. Make sure to be well educated or hire a professional to handle your SEM/SEO.

Email Marketing

Email Marketing may not be a favorite among most advertiser. Most Email Marketing campaigns may be viewed as spam and not even recognized by its intended target. However, with a great sales pitch and less aggression it can as well be a useful source of internet marketing.

Affiliate Marketing

It is well known that having a web page with sophisticated SEO encryptions will get your page noticed and increase traffic, there is another way as well that has somewhat become a has been.

Affiliate programs are still a great way to get your page noticed. Though now it is playing secondary to Pay Per Clicks which works in a somewhat similar manner. However, there are different types of Affiliate programs some that are free and also work.

Though these few are just an outline of all the many tricks to produce and generate traffic to a online business or any other type of website they are also the marketing strategies that usually cost a pretty penny and a website owner should be fully knowledgeable on how each work in order to make the best of his dollar.

John Elton owns and operates a Best Penny Stocks Picks website to help other investors with their stock decisions. He also operates a Home Based Business earn money online site to help entrepreneurs gain experience and wealth."


 

Strategies For Thawing Out A Frozen Market

Since it seems that any potential remedies offered by the federal government to address the frozen market for home sales and mortgages could take months to have a large impact, both builders and existing homeowners stuck with unwanted inventory have, by necessity, become much more creative. From housing swaps, auctions and providing insurance against pricing declines to leveraging unused home equity with reverse mortgages or offering hard money property loans, some sellers and buyers are finding that a little ingenuity can sometimes trump a market in paralysis. For some sellers not willing to wait for the market to rebound, swapping one home for another can break the logjam starting with the most efficient of mediums, the Internet. Starting as low as $19.95, potential swappers can list their homes on one of several websites which, according to a recent article in the Wall Street Journal, collectively offer 16,000 such postings. Over at classified advertising behemoth Craigslist.org, home swap listings soared to nearly 7,400 by the end of 2007. Builders are also getting jumping in - albeit gently - by offering to buy older trade-ins much like car dealers have done for years. Although that can simply mean substituting older inventory for new, by spreading out these unsold homes builders can more effectively control potential pricing declines and defend already fragile images. To protect everyone's interests, experts strongly recommend using the same escrow company which won't close the deals until all parties are in agreement, especially in those instances in which money exchanges hands.

After a hiatus during the boom years, real estate auctions have also made a comeback, but now are increasingly used by individuals just as much as developers. Now approaching a $60 billion industry, both sellers and buyers agree that auctions are an efficient and objective way to determine a property's true market price. In addition, buyers at auctions are more serious than model home 'be-backs': to even participate they usually have to arrive with cash or casher's checks of $10,000 to $20,000 and close within 30 to 45 days. Although accepting discounts of up to 40 percent or more may be hard to accept for most builders, the associated carrying costs for finished inventory over weeks or months in pursuit of a full-price sale could very well be a wash. And of course to a builder saddled with empty streets, an obviously lived-in house lit up at night pays even larger marketing dividends well after the sale.

Since many buyers continue to stubbornly await some mysterious green light to tell them it's again time to buy, some builders are offering a form of pricing insurance that protects customers during the time period between a signed contract and a closed escrow. While Ryland Homes will reportedly offer price protection to anyone who asks, KBHome is taking a more aggressive stance and planning to launch its program to 35 markets in early 2008. A high-rise condo-hotel project in Seattle is even getting into the act -- reportedly the first development of its kind to do so in that region. Still, such an idea is still in its test phase - something Lennar found out in Florida before ending its own program. But with cancellation rates remaining at record-high rates, even denting them by 10 percentage points could make a big different to the bottom line.

Builders which cater to an active adult buyer - such as Del Webb, Meritage Active Adult Communities or Shea Homes' Trilogy product line - could also conceivably benefit from a recent boom in reverse mortgages. With private lenders such as Countrywide, Wells Fargo and IndyMac's Financial Freedom now rolling out jumbo reverse mortgages that don't cap loan amounts like the FHA variety, borrowers can use the cash proceeds for any use they want - including the purchase of second homes that are used less than 50 percent of the time. Once derided as loans of last resort for poor seniors, reverse mortgages are increasingly seen as unique and useful financial planning tools that can leverage untapped home equity and can provide long-term security as well as maintain comfortable lifestyles. Best of all, the proceeds from reverse mortgages - whether in the form of a lump sum, monthly payments or credit lines - don't count as income against Social Security or Medicare benefits.

Finally, for those buyers who simply can't wait to move and with sufficient equity of their own, 'hard money' mortgages - which require collateral as high as 30% to 40% to minimize risk but charge an interest rate premium and high fees -- can lend borrowers some time until some much-needed liquidity returns to the market. Although used mostly by the wealthy, some experts believe that the disappearance of the sub-prime market could prove a boon to investors looking for a higher rate of return than can be found on Wall Street but without the risk of today's mortgage securities. After all, the markets can't thaw out until even the most creative of players are willing to act.

Patrick S. Duffy
Principal
MetroIntelligence Real Estate Advisors
http://www.metrointel.com

Author, the Housing Chronicles blog
http://www.housingchronicles.com

pduffy@metrointel.com
818-909-0776
888-82-DEVELOP


 

My Deepest Article Marketing Secrets! - Part 5

I think a good author's resource box is short and sweet. An author's resource box that is written in the style of a classified ad and explains your credentials as well as the benefits of the offer works well.

What I've seen people do to increase their results from article marketing is also to break up a very long article into different parts, so there is part 1, part 2...but leaving them wanting more by having the remainder of your article on your website is a great tactic. I haven't used it myself before, but I know others are having success with it. It leaves things hanging and that always gets click-throughs.

A little enthusiasm in your resource box surely helps, and you do need to be enthusiastic about your products and be willing to put on the sales hat online to make sales, but too much of the hyperbole and people do get turned off. So probably a balance would work.

[b]How To Outsource Article Writing[/b]

I personally use freelancers myself to write some of my articles; I'm looking for volume but I'm also looking for quality. So before I hire a writer, I'd always check out their samples first. And if they are good, I hire them to write articles for me.

I typically get a batch of 10-20 articles first before doing anything of a more bigger scale or giving my writers repeat projects. I like to make sure they are producing quality work.

If you're doing article marketing, be in it for the long-term. There's a lot of patience required to see some tremendous results from article marketing, but the wait will be well worth it, and you'll get some pretty nice long-term traffic.

Fabian Tan is the author of the free 51-Page Report:

"Murder Your Job: How To Build Cash Sucking Autopilot Businesses In 30 Days Or Less!"

Head over to http://www.MurderYourJob.com to get your free copy now before it's gone!


 

Domain Strategies - Taking Advantage Of An Unknown Marketing Resource

Your domain is your website address, URL or universal resource locater.

What name you choose is an important part of your overall marketing plan. It should be relevant to your business and easy to remember. Keep in mind that your domain name is your internet identity, so choose wisely.

A domain name is much easier to remember then a bunch of numbers or letters, think of it as the text name that relates to your IP address. When your name is typed into a browser the name server associates it with an IP address and your website is displayed by the browser.

So what name should you pick?

Some things to take into consideration are:

1. Is it easy to remember? Can someone type it in from memory?
2. It should be easy to spell and should not contain more then 3 words.
3. If possible, use keywords in your name. Your domain name should relate to your business.
4. Do not use numbers or hyphens.
5. Stick with a .com extension if possible.

Keep it simple.

A well planned domain name is the first step to a successful marketing campaign. Three basic steps that you can take to make sure your name is marketable are:

Step 1: Make a list of words that relate to your business. Then remove any words that are longer then 10 characters. You can also use phrases if they are short and easy to remember. There should be no spaces in the phrases. Once you have your list check to see if your possible domains are available.

Step 2: Go to any domain registrar and search for the names on your list to see if they are available. GoDaddy is an excellent place to begin. A list of alternatives will appear for those names that are not available. Go through all the names on your list and once done you will then have a list of possible domains for your business.

TIP: For business websites try and find relevant domain names with an extension of .com only. This extension is well known and is considered the default extension that people use if they do not know the correct one. Try not to overdue it and buy every known extension. When you are just beginning remember that domain fees are yearly so consider the lifelong cost of a good domain. For most of us one is enough.

Step 3: Once you know which names are available go to GoDaddy and register the names of your choosing.

TIP: Do not pay for hosting if you already have a website set up! Forward them.

Here is the cheapest ($10/year) and easiest way to set up forwarding of a domain name:

- Go to GoDaddy and register a domain name of your choosing. This is an easy step-by-step process. Just make sure you do not sign up for any extras that they offer you. The final price should be about $10.19.

- Once you have completed registration (you will receive an email with your information), sign in to your GoDaddy account and go to "My Domain Names" under the "Domains" tab.

- Next click "Domain Forwarding" and then click on your domain name.

- Select "Enable" and then enter the URL of your existing website in the box. Click OK.

That is it! Very easy to do and now you can use your own domain for all your advertising!

Copyright 2008 Joe Rispoli

Joe Rispoli has been involved with online marketing for over 10 years. Discover the Internet's largest source of online marketing information and free advertising resources. His free work at home advertising resources can be your key to online success.


 

Article Marketing - Why Should I Give Articles Away?

Spend my valuable time writing articles only to give them away? Why would I want to do that?

If you believe that the articles that you write should only be shown on your site you are missing the whole point of Article Marketing. Article Marketing is the process of writing articles and submitting them to article directories for others to use free of charge. To some that may sound somewhat counter productive. Take it from me it is one of the best ways to increase traffic flow to your website. More traffic equals more profit

Publishing your own articles on your blog, website or in your newsletter is not enough. You need to have your name and website link spread across the web. Article Marketing can and will do that for you.

When you contribute articles to the article directories you will be give a resource box. In this resource box you can inform the reader of who you are, what you do, and where your website can be found. As part of the agreement with the article directories publishers may not remove or alter the resource box.

If you limit your article to being published on your own site the only people who will see your articles are the ones that somehow get to your site. There are literally millions of other sites out there who have visitors and these visitors have no idea who you are. Writing articles and allowing others to use them allows your name and website link to be seen by huge number prospective buyers.

With each article you write more links are created which lead back to your website. When a publisher chooses to include your article on their website, ezine, or newsletter more links are created. More links back to your website can result in higher search engine ranking. With higher ranking comes even more traffic.

Yes you should be writing articles and giving them away left and right. In fact you should be writing them as fast as you possibly can, submitting them to article directories, and being rewarded in more traffic.

Would you like to know how to use Article Marketing to drive traffic to your website?

Get my complimentary Report HERE and start the stampede today!


 

Advanced Article Marketing Secrets - The Dilemma Between Long And Short Articles

I am sure that if you have been using article marketing for some time you would have come across long articles and also short articles. You may be considering which of the two to use.

This is my primary method of traffic generation and I have experimented with both methods. What I have traditionally found is that long articles take up so much space that the reader actually does not see my resource box. In the end he does not end up clicking through to my website and subscribing to my newsletter. So in the end it is very ineffective to build a list.

You may be wondering what to do if you were to have a long 1000 word article. I suggest that in this case you break it up into three parts of approximately 300 words each. Say for example your title is How To Write A Killer Resource Box you would include Part 1, Part 2 and Part 3 at the end of the title for each article.

In some cases there may be a use for very long articles. Usually this type will have a lot of expert information condensed. So if you would like to brand your name on the internet you can write one of these and submit them to popular magazines that publish reader's articles for maximum exposure.

However, if you are thinking of building a successful internet business you need to seriously look at building your list and getting loyal customers who buy over and over from you as this is the best way of building a stable business.

I suggest that you focus on 250 to 350 word articles to build your responsive list.

Are you really interested in driving massive traffic to your website?

Here's the answer:

Secrets Of Article Marketing - Download your free ebook now.

Mark Abrahams is a full time internet marketer who has helped others to earn a living online.


 

Article Marketing - You Can't Live Without These 3 Building Blocks

1. The articles have to have key word rich content. We know that people don't go to the article directories and just search around through the list and pick out whatever catches their eye. The bottom line is that people perform searches with the major search engines, typing in a key word or keyword phrase in order to find data that will help them get the information they are looking for.

So, although you should write your articles for humans, you should write them for humans that are looking for their information through search engines. If your article is not indexed with appropriate and logical key words, it is probably going to end up an undisturbed packet of bits somewhere: therefore, bringing you, as the writer, very little value in terms of creating pathways back to your website, blog or ezine subscription -- which translates to little or no visitors for your site.

2. The articles have to be published on high profile directory sites with a *page ranking* of 3 or higher. The reality is that most of us will never have a website, blog, article or group of articles valued by the search engines enough to get a top page ranking for a key word or key word phrase. This is the value of publishing and syndicating your articles with one of the larger article directories. They have the clout, you have the content.

So, an article directory gives your article credibility both with the readers, and the search engines. Because of this, it has a better chance of getting a higher ranking in the search engine results. Those rankings will improve the visibility of the article and provide you with readers you might not have otherwise gotten.

3. The article has to have a working resource box with at least one fully written URL, information on the value that the author brings to the reader, and a call to action.

Not only is your article going to be published on other sites, each having different formats for inputting the data, but you don't know who will be doing the actual publishing. One way of protecting yourself against possible problems with the links in your resource box is to type at least one URL with the full http colon back slashes in the address.

In addition to the great article, let the reader know something about the author that will confirm to them that looking to this author for more information is a good decision. *John Doe has personally helped 70 people learn to eat properly with a knife and fork allowing them to eat in public without ridicule. *

And lastly, a call to action: *If you never want to be embarrassed by your obvious lack of breeding again, sign up to receive a free report on how your use of the knife and fork can fool the most pompous people, even fooling the king and queen themselves.

What if Dan Iverson could show you how to write about any topic on earth and make money? He'll teach you how to better understand human nature as it relates to e-commerce; how people, from their perspective, come to make a purchase on the Internet. I am talking about learning how you can pick a topic of interest, write about it, and with the right tools and a little research find connections between your readers and real products and services, of which you can become an affiliate and make money. Here is the best part. I will teach you all of this absolutely free. That's right, click on this link and you'll get the full Affiliate Masters Course Free. This is no joke, I promise once you start to read this course, you will see and learn the logical system of affiliate and information marketing. It will open your eyes to the greatest and most versatile opportunity in known history: the Internet. Even if you have a website, you can use these techniques. http://aggressiveinternetmarketing.net/free-tool.html


 

Article Marketing - You Can't Live Without These 3 Building Blocks

1. The articles have to have key word rich content. We know that people don't go to the article directories and just search around through the list and pick out whatever catches their eye. The bottom line is that people perform searches with the major search engines, typing in a key word or keyword phrase in order to find data that will help them get the information they are looking for.

So, although you should write your articles for humans, you should write them for humans that are looking for their information through search engines. If your article is not indexed with appropriate and logical key words, it is probably going to end up an undisturbed packet of bits somewhere: therefore, bringing you, as the writer, very little value in terms of creating pathways back to your website, blog or ezine subscription -- which translates to little or no visitors for your site.

2. The articles have to be published on high profile directory sites with a *page ranking* of 3 or higher. The reality is that most of us will never have a website, blog, article or group of articles valued by the search engines enough to get a top page ranking for a key word or key word phrase. This is the value of publishing and syndicating your articles with one of the larger article directories. They have the clout, you have the content.

So, an article directory gives your article credibility both with the readers, and the search engines. Because of this, it has a better chance of getting a higher ranking in the search engine results. Those rankings will improve the visibility of the article and provide you with readers you might not have otherwise gotten.

3. The article has to have a working resource box with at least one fully written URL, information on the value that the author brings to the reader, and a call to action.

Not only is your article going to be published on other sites, each having different formats for inputting the data, but you don't know who will be doing the actual publishing. One way of protecting yourself against possible problems with the links in your resource box is to type at least one URL with the full http colon back slashes in the address.

In addition to the great article, let the reader know something about the author that will confirm to them that looking to this author for more information is a good decision. *John Doe has personally helped 70 people learn to eat properly with a knife and fork allowing them to eat in public without ridicule. *

And lastly, a call to action: *If you never want to be embarrassed by your obvious lack of breeding again, sign up to receive a free report on how your use of the knife and fork can fool the most pompous people, even fooling the king and queen themselves.

What if Dan Iverson could show you how to write about any topic on earth and make money? He'll teach you how to better understand human nature as it relates to e-commerce; how people, from their perspective, come to make a purchase on the Internet. I am talking about learning how you can pick a topic of interest, write about it, and with the right tools and a little research find connections between your readers and real products and services, of which you can become an affiliate and make money. Here is the best part. I will teach you all of this absolutely free. That's right, click on this link and you'll get the full Affiliate Masters Course Free. This is no joke, I promise once you start to read this course, you will see and learn the logical system of affiliate and information marketing. It will open your eyes to the greatest and most versatile opportunity in known history: the Internet. Even if you have a website, you can use these techniques. http://aggressiveinternetmarketing.net/free-tool.html


 

Best Article Marketing - Revealed - 3 Remarkable Secrets to Grow Your Article Marketing

Article marketing is one of the best internet marketing techniques that is proven to augment a website's traffic. It's success largely depend on the quality and quantity of articles submitted to publishing sites. So, if you have the knack for writing and you have enough time to submit your articles, this technique is the best for you. Here are the 3 remarkable secrets to grow your article marketing:

1. Use interesting, attention-grabbing titles. Your title is one of the elements in article marketing that plays a very crucial role. The quality of your titles can either make or break your marketing campaign. If your titles are lousy, there is a slim chance that your articles will be read by online users. Thus, it is very important that you know how to create titles that will pique the curiosity of your potential readers. Communicate the summary and benefits of your articles through your headline and make it brief, concise, and keyword-rich.

2. Specific vs. general topics. To make your articles more targeted, I suggest that you go with specific topics where your article can focus on one central theme. Discussing one broad topic in your article can cause confusion among your readers because of the amount of information they have to digest. Learn how to break down broad topics to more specific ones so you can get your message across easier.

3. Create your own template. If you have been using article marketing for quite sometime, you probably have an idea which of your articles that are generating interest. Make use of these articles when you draft a template. Take note of the elements that make them appealing to your potential clients and apply those on your template. This will make your writing easier and more effective.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, 'Your Article Writing and Promotion Guide'

Download it free here: Secrets of Article Promotion

Sean Mize is a full time internet marketer who has written over 1574 articles in print and 11 published ebooks.


 

Article Marketing - High Volume Begins With High Quality & Quantity Articles

Recognition on Top Article Marketing Sites starts at nearly 1000 articles. If you don't have at least a thousand written, you won't make the front page list, and the numbers are rising. But that isn't the only way to get noticed.

Quality counts too.

Effective Article Marketing presumes you know something about keyword optimization, grammar, and basic writing techniques. While there are those who make it to the top of the Article Marketing heap with bad grammar, no keyword optimization, and low grade techniques, their work doesn't capture the audience, or get republished. Fact is, if you want to be seen, provide QUALITY.

Quantity counts too.

You can write a valuable piece of prose in 100 words or less, however... that won't get you published at EzineArticles or very many of the other Article Marketing Sites either. The majority of sites want 250 to 300 words minimum. Optimal article size is around 500 words. A dynamic, highly visible, useful and informative article will always be more published and more read than a bunch of words slung together to look like an article.

High Volume Results.

While 10 - 20 articles on the Article Marketing Sites will get you some results, if you continue to write consistently, building your directory by 5 - 10 articles or more each week, your business will grow, your articles will have higher impact, and your traffic volume will increase. If you desire to make a difference online, increase your volume.

Are you ready to make a difference?

Add these two high volume templates to your repertoire FREE at

http://advertizeyourbusiness.com and learn the SECRET of writing high volume articles.

Jan Verhoeff writes content. If you're interested in knowing more about valuable content and how to write online, visit http://janverhoeff.com and sign in for a FREE Subscription to Jan's News & Updates.


 

Article Marketing - The New Way To Advertise

The web has moved from its original base to what is known as Web 2.0 and with this move marketing and advertising has evolved greatly. Article marketing is now largely used in place of tradition advertising. This is the writing of various articles instead of an advertisement as we know it. Many Internet businesses are now using this as their main form of advertising.

It can be fun to write articles for article marketing. When you are interested in the topic of the article, the task can be even more enjoyable. In addition to being fun, you can increase your profit, which is always a plus and can greatly improve the quality of your life and your ability to enjoy it.

It is not that difficult to compose copy for article marketing purposes. What you need to pen unique articles is to be conversant with the subject and to be creative in your approach to writing about it. Since we all differ, it's easiest for each person to compose text on a area of his or her particular interest. If your commercial enterprise is your own most preferred discussion topic, it should be a breeze for you.

The most vital element in article marketing is fresh copy. If you don't post something new which is interesting, informative or controversial, your audience has no incentive for coming to your website. You have to engage them emotionally if you want to make them purchase what you are trying to sell.

To achieve this, one should be sure in include useful information and titles that will draw readers. Once a person is visiting your site the job is half complete. Web surfers tend to be in a hurry and want information without being required to sift through other information that does not interest them. Articles should strive to provide readers with everything they need to know in a concise manner.

Article marketing can be an enjoyable pastime. Composing articles on a variety of subjects will broaden your vocabulary and your knowledge base. You will learn more about the subject you are writing about. Your income will grow when people see you as an expert in your field.

Online surfers are a unique and ever expanding audience. The online arena has lead to news methods of marketing. Once of these is article marketing. This type of marketing is a new concept to most people. Rather than a traditional ad, unique articles are written to draw people to a particular site. With unique content and interesting subjects, these articles are intended to increase traffic. By using creativity, a site has a lot of control over its ability to increase traffic, and in turn, increase profits. They can publish as many or as few articles as deemed necessary to keep traffic at an optimal level.


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