There is tremendous power in being more personal online because people online are connected vocally and actively within the online community. It's extremely important to get a clear picture of how writing online actually works most effectively... you can't write "at" people online, you must connect "with" them. This is a paradigm shift many will never be able to make because it takes them out of their comfort zone. It make a lot of demands on an online copywriter.
If you're serious about this then you must want to connect with people online. The reality of the situation is that you have to know them a whole lot better than you would if you were writing a billboard or an ad for a local newspaper. You have to put in the extra effort to get to know these people.
"So how do I accomplish this", you ask? Just listen. Pay closer attention to you customer service calls, read all your customer emails and online chats. Take the time to find out what's important to them. It will unveil juicy secrets you could otherwise never discover. What type of language do they use? You will discover they have their own names or descriptions for things related to your business.
Luis Castillo is an accomplished webmaster and affiliate marketer who has been effectively marketing online for over 3 years. For more information on setting up a successful website you can visit his site http://www.targeted-traffic-site-builder.com
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